2018年Q2网络视频报告

The video eco-system is advancing at a ferocious pace and publishers, brands, and other stakeholders need vital data at their fingertips to keep on top of the macro and micro trends in content today. Choosing the right content strategy for your audience development, video distribution, and marketing campaigns has never been more critical.

But, how do you determine the right strategies for your brand, and what insights do you need to make those decisions?

In Tubular’s latest ‘State of Online Video’ report, we take an in-depth look at the trends in short-form video from the first half of 2018, and the opportunities that media companies, brands, and publishers can act on as part of their social video creation and distribution strategy in Q3 and Q4 2018.

With the industry’s deepest tracking of influencers, media companies and brands, Tubular can analyze the viewing habits of millions of consumers across multiple video platforms. These unique insights give you the data to empower your content and programming strategies around macro and micro trends in online video, and deliver content that will grow and engage your audience.
With deeper awareness of the rising and cooling trends across social video, publishers and media companies can thoughtfully determine their content strategy determine success metrics in different verticals based on the benchmarks presented here.